Module 1: Introduction to Digital Marketing & AI Integration (6 hours)
- Overview of Digital Marketing (SEO, SEM, Social Media, Email, Content Marketing)
- Evolution from traditional marketing to AI-powered marketing
- Role of Generative AI in modern marketing
- Overview of key GenAI tools (ChatGPT, Jasper, Midjourney, Canva AI, Synthesia, etc.)
- Ethical use & AI policies in marketing
Module 2: Generative AI for Content Creation (8 hours)
- Content ideation with AI
- Blog writing & SEO optimization using AI (ChatGPT, Jasper)
- Blog writing & SEO optimization using AI (ChatGPT, Jasper)
- Video generation tools (Synthesia, Pictory AI)
- Case studies of AI-driven viral campaigns
Module 3: AI-Powered Social Media Marketing (10 hours)
- Social media automation tools with AI
- Creating ad creatives & captions using AI prompts
- Trend analysis & hashtag generation with AI
- Personalization & engagement strategies
- AI-powered influencer discovery and outreach
Module 4: AI for SEO & SEM (8 hours)
- AI tools for keyword research (Semrush AI, Ahrefs AI, ChatGPT plugins)
- On-page & off-page SEO automation
- Ad copy generation for Google & Meta Ads
- AI-based A/B testing for ad performance
- Voice & conversational search optimization
Module 5: AI in Email Marketing & Customer Engagement (6 hours)
- AI-driven personalization in email campaigns
- AI subject line optimization
- Chatbots & conversational AI for customer service
- Predictive analytics for customer segmentation
Module 6: AI for Data Analytics in Marketing (10 hours)
- Using AI for campaign performance tracking
- Predictive marketing analytics
- AI dashboards & reporting tools (Google Analytics AI, Power BI with AI insights)
- Sentiment analysis with AI
- Identifying marketing opportunities with data
Module 7: Ethical, Legal & Future Trends (6 hours)
- AI ethics in digital marketing
- Copyright & content ownership issues
- Responsible use of customer data
- The future of AI in marketing (Agentic AI, autonomous marketing agents)
Module 8: Capstone Project (18 hours)
Project Theme:
- Design and execute a Generative AI-powered digital marketing campaign for a product/service.
Final Deliverables:
- • AI-generated content (blogs, social posts, images, videos)
- • SEO & keyword plan
- • Ad campaign draft
- • AI-driven analytics dashboard
- • Final presentation & performance analysis
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